Ron Watermon

How My Time in Major League Baseball Showed Me The Way Hi Reader, With October upon us, I can’t help but think about baseball. I spent many Octobers during my Cardinals years focused on what was happening on the field. Looking back, though, some of the lessons that stayed with me had very little to do with wins and losses. They were lessons about building value, creating experiences and developing deeper relationships with an audience we considered our community. Those ideas are influencing...

Hi Reader, With Labor Day nearly upon us, I've been thinking about work, specifically the difference between doing something as an amateur and doing it professionally. This edition digs into that distinction, along with a few other questions I can't stop turning over: who really owns a story once it's told, what declassified history can teach a screenwriter, and how a century-old radio show built an entertainment empire one performance at a time. Thank you for being part of our STORYSMART®...

When Music City Became Movie City - What Nashville Taught Me About Filmmaking Hi Reader, Sometimes the most important business steps forward don't happen in the office. They happen while traveling with family, watching a soccer match, or sitting in a movie theater wondering how someone else's story came to be. This month feels like one of those moments for me as I'm sharing two feature articles. One reflects on what a family trip unexpectedly taught me about filmmaking, while the other marks...

Hi Reader, Like many families this summer, we've become consumed by the World Cup. Charlie, Colleen, and I are all in. We've been watching matches on TV and are looking forward to attending one in Kansas City later this week. Watching the world's best teams compete has reminded me that what we see on the pitch is only part of the story. Behind every match are years of numerous people - not just players - working together toward a common goal. That idea has been on my mind for another reason....

Filmmaking for ALL™ Lesson 1 - Making Steak on a Hamburger Budget Hi Reader, The older I get, the more I appreciate resourcefulness. This month's newsletter is dedicated to that spirit. It's about making steak on a hamburger budget, thinking differently about the economics of true stories, and continuing to build something meaningful even when the path forward isn't perfectly clear. Thank you for being part of our STORYSMART® community. Ron 1. Feature Article Making Steak on a Hamburger...

Hi Reader, There’s a flawed instinct on both ends of the storytelling spectrum. Some people approach storytelling purely for themselves—protect, control, extract. Others swing the opposite direction—give it away, defer, hope it works out. Both approaches are flawed. Selfish is short-sighted. Selflessness is unsustainable. I've learned this the hard way. The right approach is to align the work in a collaborative, equitable way that creates value for everyone involved. That includes the team of...

Hi Reader, What does an Oscar-winning documentary short, a Major League Baseball team's TV show, the TikTok collaboration with Tubi, and Jack Nicholson’s Batman deal all have in common? They all reveal the same thing: those who understand the value of story, and are smart about structuring around it, are the ones who win. None of these stories are accidents. They’re signals. This month’s edition connects those dots and shows us that the real leverage in professional storytelling isn’t just...

Hi Reader, We blinked and it’s March. Baseball is back. March Madness is almost here. And while I’m hoping for strong tournament runs from SLU and Mizzou, most of my attention lately has been elsewhere — finishing the film I’m directing and continuing to lay bricks behind the scenes on STORYSMART® Studios. There’s a quiet shift happening in media right now. Incentives are moving projects across state lines. Consolidation is reshaping control. Theatrical economics are evolving. Ownership...

Hi Reader, This month's edition focuses on how stories create value when ownership, alignment, and incentives are designed to reward the creative team behind them. Our Feature looks at THE RIP as a lesson in shared upside, exploring how trust, structure, and long-term thinking determine who benefits when a story succeeds. Our Media Lens examines what happens when public media stops functioning as civic infrastructure, and why that failure creates downstream consequences for creators and...